LP / 001
Exceptional community marketing, brand storytelling, and growth strategy — with 20 years of experience launching some of the most memorable brands at the intersection of culture, technology, and entertainment.
Experience
VP, Brand & Marketing
Leading brand and marketing strategy at Chief, the premier professional network for women executives. Driving community-led growth, brand storytelling, and full-funnel marketing to expand reach and deepen member engagement.
Head of Channel Strategy & XFN Operations
Architected cross-functional marketing operations and channel strategy for a pioneering luxury EV brand. Aligned product, brand, and performance marketing channels to build a cohesive go-to-market engine at scale.
Senior Director, Global Marketing
Spearheaded global marketing for Rivian during a critical period of product launch and brand establishment. Built and led the team responsible for shaping brand narrative, community momentum, and integrated campaigns across markets worldwide from Los Angeles.
4 Years at Apple
Part of the launch marketing team for Apple TV+. Rebooted social strategy for Apple Radio (formerly Beats 1 Radio). Launched Apple's first original programming with the Emmy Award-winning Carpool Karaoke: The Series.
Digital Marketing — Apple Services
MAR 2019 — MAY 2021 · Greater Los Angeles
Marketing Lead — Apple TV & Apple Music
JAN 2017 — MAR 2019 · Culver City, CA
Head of Social
Led social media strategy and team for Hulu during a pivotal growth era in streaming. Defined the brand's social voice, built audience across platforms, and connected content storytelling to cultural moments.
7 Years at HBO
The digital voice of the HBO brand, leading digital and social strategy through the network's pivotal transformation to direct-to-consumer.
Director, Digital and Social Media
OCT 2011 — JUL 2015
Social Marketing Manager
APR 2010 — OCT 2011
Marketing Manager, HBO.com
MAR 2008 — APR 2010
Core Skills
Education
Bachelor of Arts
Gallatin School of Individualized Study
Graduated with Honors